What do top insight companies do when they can’t source and collect high-quality data?
They turn to a company known for the quality of its data AND service — MCDS Research.
We are an insights company that specializes in data collection. We provide research services for global consultancies and Top leading organizations across a broad range of industries.
Let’s talk so we can explain how MCDS Research’s experts can transform your business.
Data Collection is our thing.
Accuracy
We take great pride in our ability to collect accurate, high-quality data that helps our clients make the best decisions for their business.
Actionable Insights
Whether it’s by in-person or telephone surveys, we know how to find respondents whose answers lead to actionable insights.
Understanding People
Our Qualitative and Quantitative solutions help you to tap into people’s behaviours and motivations:
• Understand what people are doing, thinking and feeling
• See and experience the shopper journey through their eyes
• Engage and create with your customers
• Get close to real people using proven techniques including groups, workshops, depths and hangouts
• Develop and refine ideas through groups and workshops
MEET THE PEOPLE WHO MAKE THINGS HAPPEN
“Alone we can do so little; together we can do so much.” – Helen Keller
OLAYINKA ‘JOBI ADURAGBEMI
Business Head
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He has more than 13 years of experience in Market Research mapping business requirements, project management, streamlining and coordinating in developing business strategies and implementing the process inline with pre-set guidelines.
He has controlled and participated in several commissioned national and tracking studies such as Bcubed (Coca-Cola), Brand Health Tracker (BHT), General Consumer Study, GCS (British American Tobacco), General Telecoms Survey, GTS, ABT (Guinness), Brand health Monitor, BHM (Nigerian Breweries Plc) amongst others.
Olayinka has participated in several professional market research seminars, workshops and courses in Nigeria within the past years.
Since 2015 when he joined Market Concept Decision Support as the Business Head, he has been responsible for building strong partner relationships with clients, one of which is BBC Media to mention a few.
MOHAMMED GARBA
Operation Director
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Prior to co – founding Market Concept Decision Support, he started his career in Research as a Field Team Leader at Communication and Marketing Research Group Ltd in 2005, and rose to the position of Operation Manager in 2013 where he was in charge of Project Design, Communicating new product developments to clients, Data Collection, Monitoring of performance, Quality Standard and Data Delivery for Social and Market Research Projects.
With nearly a decade experience in the Marketing and Social Research industry, his inputs have been instrumental to the successful launch of some of ‘today’s’ leading brands.
He has conducted diverse studies spanning a broad spectrum of brands both locally and internationally, such as Unilever, Airtel, Insights Communications, MTN, Grand Oak, Promasidor, Guinness Nigeria PLC,
BBC Media Action, etc.
Garba is currently the Operation Director at Market Concept Decision Support.
YEMISI AKINRINDE
Research Executive
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Her experience covers a wide range of research needs including branding, comms testing, new product development, business analysis, market & competitive intelligence, Satisfaction studies U&A and customer satisfaction. She is a Highly motivated and enthusiastic individual.
She enjoys learning new tasks and taking on challenges. Although her job entails a great deal of interpreting
data, delivering high standard insights to clients through strategic thinking, delivered through latest infographics and data visualization.
Yemisi has over 2 years of experience managing multi-country market research projects, coordinating with multi country teams to conduct research studies smoothly to utmost client satisfaction. Practitioner aiming to leverage considerable experience and efficiency expertise into project manager role.
She Possess a Bachelors in Management Studies. She is associated with africareers.net as a professional recruiter that majors in the fast moving consumer goods vertical, consistently assisting clients to identify the most suitable candidate for their vacant position.
Yemisi is currently the Research Executive at Market Concept Decision Support.