Services
What We Do?
CATI
Whether you’re looking to reach business or consumer respondents, our CATI experience ensures we deliver outstanding results every time.
What is CATI?
MCDS Research has large capability for CATI interviewing in Nigeria, Cameroun, Ghana and Kenya.
FACE 2 FACE
Nothing beats the insights gained face to face – intercepts, recruiting, central location testing and door to door. We offer full CAPI capabilities.
What is F2F or Customer Intercepts?
Face-to-face interviewing often called customer intercepts, is a survey method that is utilized when a specific target population is involved.
More Accurate Representation
With face-to-face interviewing you can be absolutely ensure that the person you are talking to is the person doing the survey
High Response Rates
One of the main reasons why researchers achieve good response rates through this method is the face-to-face nature of the intercept survey.
Better Observation of Behaviour
Market researchers can benefit from intercept surveying because it presents a greater opportunity to observe the attitude and behaviour of the respondents /
RECRUITMENT
MCDS Research is experts at engaging respondents and participants to take part in all types of research.
Your trusted research partner for all your recruitment needs
Whether you are looking to get in front of consumers, business professionals, MCDS can deliver the quality respondents you need. We recruit for all methodologies and have vast experience in the following key areas:
CUSTOMER EXPERIENCE
Specialising in bespoke solutions for our clients, we are the customer experience specialists and are entirely devoted to all forms of customer experience measurement and tracking across all methodologies.
What is CX?
How we help
In-depth, actionable data is the key to making informed business decisions that have a lasting impact on your brand reputation.
We get our data straight from your customers via:
• Nationwide mystery shopping
• Intercept interviews
• Event evaluation
• In-store audits, observation
• Product testing
• Social media monitoring
• Bespoke studies
• Compliance Auditing
MYSTERY SHOPPER
Measuring service quality, Performance, and the Customer’s Experience. Most customers who have unsatisfactory experiences will not complain…they just never come back. Dissatisfied customers are likely to tell many others about their experience, who in turn avoid doing business with your company.
What is Mystery Shopping?
Customer Satisfaction and Experience
Many companies wonder what customers think when they walk into their stores, go through the purchasing process and leave with the items they purchased. Mystery shopping gives a company an inside look into the customer experience and provides it with a way to gauge customer satisfaction. This is extremely important when trying to find ways to innovate and grow a company’s customer base. Without the reports that mystery shoppers submit, companies would be missing out on important information about their business and they would have less of an idea as to how to improve.
Audit of Company’s Employees
Another important role that mystery shopping provides is an insight into how employees are interacting with customers and potential customers. It can be difficult to know how employees conduct themselves when a manager or supervisor is not around. Mystery shoppers are tasked with interacting with specific employees and providing the company with the names of the people they interacted with. This helps to ensure that all of a store’s employees are conducting themselves in the right way and giving the customer the best experience possible.
CODING AND DATA PROCESSING
To help our clients understand the data, our team of experts can create tabulations/banners, coding of open ends, and custom dashboards of your key metrics so you can quickly review your data and make the best decisions for your business.
What is Data Input and Coding?
Data Collection Process
We can facilitate as much, or as little, of the data collection process as our clients require. If you need someone to data enter your hard copy responses and provide you with a data file, we can do that. If you have the data and you would like the open ended questions coded, we can do that too. However our services work best when they are used together. So let us create a tailored research approach for you. This bespoke solution allows our full suite of services to work together and complement each other, meaning the final data that you get is statistically sound, representative and merges together seamlessly.
IN DEPTH INTERVIEWS
Our team of experts is well-equipped and skilled to assist you in gaining a better understanding of your subject matter through the use of in-depth interviews. By conducting thorough and comprehensive interviews, we can provide you with a deeper level of insight and analysis that can help you make informed decisions and take appropriate actions.
Your trusted research partner for all your recruitment needs
• Consumer focus groups
• In depth interviews
• Accompanied shops
• Central location product testing
• In home product testing
• Usability testing
• Taste testing
• Children research
• Online bulletin boards and focus groups
• Patients / suffers of common ailments
• Banking and Financial Services
• IT and Telco Research
• Business Recruitment
• Multicultural
• Medical
FOCUS GROUPS
We provide reliable respondents with a 95% show rate. We also have access to great locations across Nigeria.
MODERATION
Our team consists of highly skilled moderators who have gained extensive experience working across various industries. They possess a wealth of knowledge and expertise in their respective fields, which enables them to effectively moderate and manage diverse discussions and interactions.
TRANSLATIONS
If your research study needs to be fielded in multiple languages in Nigeria and around west african countries, our team provides the tools you need. We have our own professional translators in house and work with a network of top quality translation partners to cover every country.