OUR TEAM
MEET THE PEOPLE WHO MAKE THINGS HAPPEN
“Alone we can do so little; together we can do so much.” – Helen Keller
OLAYINKA ‘JOBI ADURAGBEMI
Business Head
READ MORE
He has more than 13 years of experience in Market Research mapping business requirements, project management, streamlining and coordinating in developing business strategies and implementing the process inline with pre-set guidelines.
He has controlled and participated in several commissioned national and tracking studies such as Bcubed (Coca-Cola), Brand Health Tracker (BHT), General Consumer Study, GCS (British American Tobacco), General Telecoms Survey, GTS, ABT (Guinness), Brand health Monitor, BHM (Nigerian Breweries Plc) amongst others.
Olayinka has participated in several professional market research seminars, workshops and courses in Nigeria within the past years.
Since 2015 when he joined Market Concept Decision Support as the Business Head, he has been responsible for building strong partner relationships with clients, one of which is BBC Media to mention a few.
MOHAMMED GARBA
Operation Director
READ MORE
Prior to co – founding Market Concept Decision Support, he started his career in Research as a Field Team Leader at Communication and Marketing Research Group Ltd in 2005, and rose to the position of Operation Manager in 2013 where he was in charge of Project Design, Communicating new product developments to clients, Data Collection, Monitoring of performance, Quality Standard and Data Delivery for Social and Market Research Projects.
With nearly a decade experience in the Marketing and Social Research industry, his inputs have been instrumental to the successful launch of some of ‘today’s’ leading brands.
He has conducted diverse studies spanning a broad spectrum of brands both locally and internationally, such as Unilever, Airtel, Insights Communications, MTN, Grand Oak, Promasidor, Guinness Nigeria PLC,
BBC Media Action, etc.
Garba is currently the Operation Director at Market Concept Decision Support.
YEMISI AKINRINDE
Research Executive
READ MORE
Her experience covers a wide range of research needs including branding, comms testing, new product development, business analysis, market & competitive intelligence, Satisfaction studies U&A and customer satisfaction. She is a Highly motivated and enthusiastic individual.
She enjoys learning new tasks and taking on challenges. Although her job entails a great deal of interpreting
data, delivering high standard insights to clients through strategic thinking, delivered through latest infographics and data visualization.
Yemisi has over 2 years of experience managing multi-country market research projects, coordinating with multi country teams to conduct research studies smoothly to utmost client satisfaction. Practitioner aiming to leverage considerable experience and efficiency expertise into project manager role.
She Possess a Bachelors in Management Studies. She is associated with africareers.net as a professional recruiter that majors in the fast moving consumer goods vertical, consistently assisting clients to identify the most suitable candidate for their vacant position.
Yemisi is currently the Research Executive at Market Concept Decision Support.
IFEH O. EZEKIEL
Data Processing Manager
READ MORE
Prior to joining Market Concept
Decision Support (MCDS), Ezekiel was the Head of Data Processing unit (Data processing Manager)
with Practical Sampling International (PSI) where he directly managed the agency’s Data processing for key clients including – ORB International, CIDE, IFES, Malaria-Care, US Department of state, Spectranet, Lagos State Government where he has single handed managed the team that support Lagos
Bureau of Statistics (LBS) for the past (3) three years on Household Survey.
He has also supported many research agencies, in small, medium and large sized business environments by designing and implementing communication strategies; and also coordinating result-oriented teams nationwide.
He possesses sound knowledge of software engineering principles and has proficiently worked on many computer application packages, viz: SPSS, QPS, Epi Info, Oracles, Microsoft Office tools, ACESS Programming, C++, Visual Basic 6.0, Java, and JavaScript or VBScript, ActiveX, UML, ASP, XML, DHTML, CGI, Front Page, Corel Packages and Photoshop, COM, SQL server 7.0, Linux operation system.
Ezekiel is currently the Data Processing Manager at Market Concept Decision Support.
TOKOSI IDRIS
Operation Manager
READ MORE
Qualitative as a strategic consultative tool. In the quest for more knowledge in Research, he joined
Communication and Marketing Research Group in 2003 as a Field Supervisor working in the
Quantitative department. He later diversify by joining an Oil and Gas Firm P&I Oil as the Marketing Manager in 2008.
He ventured back to Research 2010 when he joined Glopath and Partners as the head of Quality Control, where he moved to Green Images Limited, an independent marketing research Agency as Operation Manager in 2014.
Prior to joining Market Concept Decision Support (MCDS), Idris was the West African Region Operation Manager with Field Africa (SA), where he was directly responsible for the complete management of business, with
direct responsibility managing client relationships and projects and building a strong quantitative and qualitative team.
This role encompasses covering strategic planning, talent management, and delivery of financial targets.
Idris has vast experience working in countries across East, West and Central Africa, serving major client including BAT, Unilever, Nestle, Safaricom, Airtel, GSK, Vodacom, Diageo, Heineken, Coca cola, SAB, Barclay, Milward Brown, PSI, Mckinsey & company.
His wealth of experience is invaluable to MCDS. Idris is currently the Operation Manager at Market Concept Decision Support.
JOHNSON ARIYO
Project Manager
READ MORE
He possesses analytical skills and ability to apply appropriate research methodology in carrying out research projects that have led to a rapid growth in the research industry. He is Versatile in most areas of project management and execution to clients’ desire over the years.
Interaction with clients both at local and international levels to help business development and decision making. Formulation of hypothesis and generation of meaningful insights. Has coordinated several projects and lead teams of researchers in both urban cities and rural communities in almost every state in Nigeria, including government agencies, private companies, NGOs, and individuals.
Has lead teams of researchers in Cameroon, Kenya and Burundi. He is an xpert in designing appropriate research methodology based on research objectives and applying various multivariate analysis to solve complex research problems and proficient in the use of various statistical tools such as SPSS, STATA and Excel, and innovative in using new software.